Cash For Bras (Malaysia Bra Drive)


MEDIA CONTACT Anushya Safira / Joyce Ooi /
Direct line: +60 3 6150 1288


“Your old bras could be someone else’s treasure!”

Kuala Lumpur, 4 October 2013 – Did you know that of the ONE MILLION afflicted women with breast cancer, almost 45% of those women live in developing countries? Did you know that early detection and getting appropriate medical attention can help save lives? So it is unfortunate in Malaysia that nearly 40% of the new cases identified each year were already in the very advanced stages of the disease. These are the recent statistics sourced from the National Cancer Registry, hence Neubodi taking this battle to task during this PINK October month with the alliance of Breast Cancer Welfare Association (BCWA) and Free The Girls Association to strengthened, build and create a stronger yet effective awareness within Malaysians especially the younger generation as 64% of these cases were women between the ages of 40 to 60 years old.

In order to create a stronger and an effective awareness about this disease, Neubodi has linked this campaign to one of Malaysian women’s most favoured activity, shopping! What better way to create awareness than in a carefree and light-hearted environment? One is more open to listening and understanding whilst subsequently responding to the cause and take action when they are relaxed! Neubodi collaborated with Free the Girls Association to create Neubodi Bra Bank Drive where we encourage women to donate their old bras for this cause whilst being rebated by Neubodi for supporting this momentous occasion. “Trade in your old bras for new ones at Neubodi and receive 20% off and RM 30 vouchers!”, this is the campaign Neubodi promotes for the PINK month, and for every purchase received, RM 1 will be donated to Breast Cancer Welfare Association (BCWA). Neubodi hopes to collect 10, 000 bras during this two week long campaign and make a significant contribution through the support of their loyal and new customers.

“Neubodi has always pride themselves as the leading Bra Fitting Specialist in Malaysia, hence in conjunction of the PINK month we wanted to make a significant mark and promote a responsive awareness. When you donate one old Bra, you get 5% off one piece of bra you purchase, donate two pieces of old bras, you get a 10% off the two pieces of bra purchase and by donating three pieces and above of old bras, you will receive a 20% off three pieces of bra (or more) along with three rebate cash voucher of RM10. Isn’t this an interesting campaign where we encourage women to clear their lingerie drawers, donate for a good cause and enjoy a relaxing shopping experience. This campaign starts from the 5th – 20th October 2013, so come donate, shop and make a difference is another woman’s life.
— Bra Fitting Specialist & General Manager of Neubodi, Ms Estee Ong.

In collaboration with Free The Girls Association, help support women in need with the Neubodi Bra Drive. Your unwanted bras can make a difference to women who have to choose between buying a bra and starting a new life. For every bra purchased, RM1 will be collected and be donated to the Breast Cancer Welfare Association Malaysia.

FREE THE GIRLS ASSOCIATION, FTG is an amazing United States non-profit organization that provides job opportunities for survivors of sex trafficking. The aim is to collect gently used bras and donates them to the women as starting inventory for their own business selling the bras. Breast Cancer Welfare Association Malaysia (BCWA) consists of medical specialists who realised the need for peer support for women with breast cancer founded BCWA in 1986. It is an independent tax-exempt voluntary organisation registered with the Registrar of Societies in Malaysia, and a member and Reach to Recovery International (RRI).

That is not all Neubodi is doing for PINK month, in order to attract the younger generation, Neubodi came up with A Bra Drive cum camera booth that encourages women to throw their old bras into Neubodi Bra Bank, snap a creative picture showing their passion and support for the cause and the best picture will receive a mysterious gift from Neubodi. All they need to do is hash-tag their final pictures #neubodi on any social media-platform! On the 25th of October Neubodi will officially present the proceeds cheque to the Breast Cancer Welfare Association Malaysia and the winner for Neubodi’s Mysterious gift will be announced! So what are you waiting for? Come down to our outlets now, donate your old bras and make a difference!

To find out more information regarding Neubodi’s “Cash For Your Bras” campaign kindly log onto Neubodi’s Facebook page, or check out Neubodi’s website at

“Neubodi was awarded with the Asia Pacific Top Excellence Brand award in May 2011 — marking a testament in being a distinguished brassiere label for everyday support and comfort.”

About Neubodi
Established in 2008, Neubodi is a lingerie brand dedicated to providing the right fit of beauty and confidence for every modern woman today. Positioned as the first bra fitting specialist retail chain store in Malaysia, Neubodi offers customers the service and knowledge of buying the right-fitted bra with a proprietary holistic method of personal fitting. Derived from design innovation, its retail collection comes in a variety of comfortable daily lingerie; brassiere (bra), panties, body shaper and lingerie care product. Neubodi has 7 retail outlets nationwide; One Utama Shopping Centre, Empire Shopping Gallery, Bangsar Village II, Hartamas Shopping Centre, Paradigm Mall, Aeon Bukit Tinggi Shopping Centre and Suria Sabah Shopping Centre. All shops carry sizes from 65A – 100 I, including plus size for the well-endowed, designs and colours, catering to women. For more information please visit

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