We often get the question “Why bras?”. Bras provide the following:
Second-hand clothing is a thriving industry in many countries around the world. Bras are usually sought after items and command top dollar in the marketplace.
A SAFE ENVIRONMENT
Bras provide an opportunity for these women to work with other women, since they have a history of being abused and used mainly by men.
A FLEXIBLE SCHEDULE
Many of the women we work with were sold into prostitution as children, only 8-10 years old. Because their lives were stolen from them, they missed out on going to school and getting an education. Having their own small business selling bras allows them to work as much or as little as their school schedule permits.
A SUSTAINABLE MODEL
The women in our program receive their starting inventory as a donation and are then able to buy additional inventory from Free The Girls for below wholesale value to help maintain their competitive edge in the marketplace. Revenue from inventory sales covers our overseas program costs so our international programs are sustainable.
A MINIMAL EFFECT ON LOCAL MARKETS
There is no doubt that second-hand clothing had an effect on local production of clothing in Africa in the past. However, researchers have shown that the current impact is far less than would be assumed. Read more here.